Wednesday, March 12, 2014

Coca Cola: America Is Beautiful Ad 2014


There are some parents who purposefully do not teach their children their heritage langauge because they fear it will prevent them from being accepted as fully American. If you look at the ugly comments and tweets surrounding Coca-Cola's "American is Beautiful" Super Bowl ad, you'll see that these fears are in reaction to a very ugly, xenophobic side of America.

But let's not focus on the ugly. I hate being in the position of defending a big corporation like Coca-Cola, but I have to say the ad and song really are beautiful. There are seven young girls singing "America the Beautiful" in seven different languages: English, Spanish, Tagalog, Hindi, Hebrew, Keres, French. *Keres is a Native American language - which makes all the "Speak American" rants even more ridiculous. All the girls singing are American and speak English. And they are adorable.

Along with the multilingual song there is a montage of a multiracial, multicultural America. This is what I want my daughter to be a part of. This is why I want my daughter to speak Portuguese. She will be raised a proud American, no doubt. But she will also be raised to understand there are other, amazing cultures out there that are worth knowing about.

English is not under threat. Even if some adult immigrants never do learn to speak English, their children certainly will. It would be wonderful if those children also retained their heritage langauge. Having a new generation of bilnguals could only enrich our country. I wish more Americans could see it that way too.

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